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Moments of Truth: Getting consumers to fall in love with your brand
Posted by
Ane du Preez at 08:00
Have you ever fallen in love? Have you ever had your heart broken? Sometimes it only takes a second to realise that you’re completely in love, but often things that are going well get ruined when a potential suitor performs a “deal breaker” that puts both of your statuses back to “single”.
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