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Strategic Repositioning of the City of Cape Town
Posted by
David Blyth at 10:00
It has been quite a week for us here at Yellowwood! The controversy surrounding the proposed new brand identity for the City of Cape Town has been loud, but that is to be expected when a well-known brand makes a significant change. It was made much worse because the public was caught by surprise. A distorted, discoloured and poor quality version of the logo was leaked, without the benefit of context or narrative to tell the story of change.
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14 Aug
umbraco.MacroEngines.PropertyResult

Hands On

Hands On
Posted by
David Blyth at 10:00
As the world hurtles into a future which is defined by more content, more information, and more intrusion of technology into our lives, the need for curated, simplified and relevant experiences will grow. To achieve this, our interaction with technology will become ever-more tactile. Instead reams and reams of copy, we’ll drag and drop, zoom in and zoom out. We’ll skip videos and skim articles – all with our fingers. We’ll pull files across screens and widen our fingers to open or zoom in.
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Delete the marketing department
Posted by
David Blyth at 10:00
Imagine asking your Dad to call a girl you like to ask her out on a date. Is this awkward, odd or just plain silly? Well, us marketers are doing this all the time. Consider this; if marketing’s role is about ensuring that the business has engaging relationships with its customers why do we as marketers allow a 20-year old call-center operator to have a conversation with the 45-year old man when their world views are likely to be poles apart. Yes, many large organisations have great CRM and Contact Management software in place but in an always-on, connected world, where customer expectations change in the moment, many marketers are letting IT manage the conversation for them with a standard scripted response. Instead, marketers should be ensuring that every single customer is able to have a real human relationship conversation with the business.
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