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WHERE DOES THE SOCIAL MARKETING BUCK NEED TO START?
Posted by
Ryan Flynn at 12:00
It’s no secret that over the last few years there has been a substantial surge of companies, big and small jumping on the social media marketing BRANDwagon. While the use of these new(ish) communication channels has proved successful in driving positive consumer engagement for some brands, for others the resulting effect has only been to show their true (dull) colours.
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Searching for Sugarman: How relevance drives success
Posted by
Ryan Flynn at 08:00
Admittedly a bit delayed, this past weekend I finally got round to watching “Searching for Sugarman”. Not only did the film captivate me for its full duration, I now understand why all the fuss surrounding the film is warranted… because it has key lessons for marketing and branding, of course!
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