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Brand endorsements: Any famous face won’t do…
Posted by
Tumisang Matubatuba at 14:00
Sports brands and athletes have formed powerful partnerships in the past. Adidas and Under Armour have used athlete endorsements to great effect. Nike’s partnership with Michael Jordan is well-known and successful. These collaborations make sense to the consumer, the athlete and the brand. They leverage the aspiration and emotional benefits of the brand in a way that consumers enjoy.
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