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Join our conversations on marketing, brands, consumer and business insights and trends. Effective marketing starts with asking Y.

Brand endorsements: Any famous face won’t do…
Posted by
Tumisang Matubatuba at 14:00
Sports brands and athletes have formed powerful partnerships in the past. Adidas and Under Armour have used athlete endorsements to great effect. Nike’s partnership with Michael Jordan is well-known and successful. These collaborations make sense to the consumer, the athlete and the brand. They leverage the aspiration and emotional benefits of the brand in a way that consumers enjoy.
What we shouldn’t still be talking about in 2014
Posted by
Nomonde Gama at 10:00
With all the 2014 trend forecasts flooding our inboxes at this time of year, (for some perspective, don’t forget to read our take on marketing in 2014 here), marketers might be feeling a little overwhelmed by trying to keep up.
The power of colour
Posted by
Bokang Sesiane at 10:00
Growing up in one of the biggest Free State townships, there were two words that every child in the neighbourhood knew in English: “Green” and “White”. It is a testament to the popularity, love and loyalty to Bloemfontein Celtic (Phunya Sele Sele), a soccer club that plays in South Africa’s Premier League.
When Loyalty isn’t Loyalty at All
Posted by
Al Mackay at 12:00
I have recently switched network providers. I admit this to people sheepishly, because I was once a fierce and vocal brand ambassador for the network I have now left. I thought that they did an excellent brand job: fun and dynamic, relevant to – and celebratory of – local culture, they represented so many things that I love in a brand.
The power of the small Cs
Posted by
Sonja Lombard at 12:00
When Yellowwood launched Engager a few years ago, there were three Big Cs on which South Africa’s most engaging brands scored highly: these were Conviction, Commitment and Connection. The nine pillars of brand engagement in the Engager model are massively important, but I’d like to suggest that when it comes to building a retail brand, there are another 3 Cs which are critically important but often get overlooked.
Categories :
Branding: Nespresso. What else?
Posted by
Nicole Zetler at 12:00
I must confess, I have a new favourite brand that I've added to my elite few - and I'm a little bashful about it. I never thought I would fall for something so gimmicky, unnecessarily overpriced and overtly yuppie. But I have, and now I'm completely hooked! The brand in question is Nespresso - the single-serving, capsule-based coffee purveyors.
Pick a Fight to Get Noticed: The rise of Brand Samsung
Posted by
Roscoe Sprong at 08:00
While the Apple vs. Samsung lawsuit (where Samsung was ordered to pay Apple over a billion dollars) is by now old news, it has given us time to reflect on its effect.
I'll have the 'Wall Seat' please...
Posted by
Marios Flourentzou at 09:00
On a recent business trip to Johannesburg, I couldn't help but be slightly disappointed when I climbed into my seat on the plane. Having arrived before my aisle companions, I safely stowed away my laptop and looked down to notice something was awry... My 'window seat' was in fact a 'wall seat'.
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UNCONVENTIONAL WISDOM®