Ask-y Logo

Join our conversations on marketing, brands, consumer and business insights and trends. Effective marketing starts with asking Y.

Branding without Culture
Posted by
Al Mackay at 12:00
I was really amused the other day, while watching an episode of The Simpsons on TV, to see a pair of weird, deadpan New Zealander musicians as the stars of the show. The two cartoon characters, counsellors at an Arts Camp that Lisa Simpson attends, were quite clearly based on Bret and Jemaine from Flight of the Conchords – in character, occupation, voice and even the way they were drawn - although that was never mentioned in the episode.
Categories :
Nairobi - Africa's innovation hub?
Posted by
Paul Drawbridge at 13:00
In my 18 months now in Kenya, I’ve slowly adjusted to life in Nairobi, having left my beloved London behind. One of the signs of this happening is that I’ve been unsubscribing from various email updates - you know the kind: restaurant offers, museum and exhibition releases, etc.
Categories :
Africa Insight: Building Brands across the Continent
Posted by
Al Mackay at 09:00
Yellowwood has recently completed a number of large brand-building projects across Africa for clients who are ambitious about growth on the continent. Our work included segmentation strategy and go-to-market planning and has thrown up interesting insight into the people and markets that make up this great continent of ours.
Categories :
Does your brand positioning stretch into Africa?
Posted by
Louise MacRobert at 11:00
With so many African countries enjoying economic growth and increasing stability, global brands are rushing to get involved. They are expanding their offerings into new markets at an enormous rate, joined by South African companies spreading north on the continent.
Categories :
Vernacular languages in advertising: adding value to brands?
Posted by
Mondli Nhlapo at 12:00
Given South Africa’s context as a multicultural market, it’s odd that we often overlook the use of vernacular languages in brand communications and activities.
Categories :
Is your brand set to enter Africa?
Posted by
Robert Jameson at 08:00
For those who have been lucky enough to travel around Africa, it probably seemed at first that there are a lot of commonalities between countries - and there are. But the biggest mistake you can make is viewing the rest of the continent as a single, homogenous entity. It is in Africa that you will find the greatest diversity, not only in places but in people and cultures as well.
The Power of a Doodle in a Country Starved of Brand Relevance
Posted by
Al Mackay at 08:00
Most brands wouldn’t let a designer anywhere near their logo unless they were embarking on a redesign. The rules laid out in their style guide would ensure that their logo remained untouchable, locked into its placement, colour and proportions. It is sound branding theory: be consistent and recognisable with your identity.
Categories :
Passion - Romantic Notion or Sound Business Principle?
Posted by
Donna-Rae Patricios at 08:00
A recent study by the Gallup organization states that disengaged workers costs the U.S. economy $350 billion a year in lost productivity! I admit to expecting a similarly gloomy picture on our shores, if the faces of many customer facing employees I regularly experience are anything to go by. So perhaps you will share my surprise to learn, that according to the iOpener Institute for People and Performance, about half of South Africans are particularly positive about the impact and meaning of their work.
NEWSLETTER SIGNUP
Enter your details below to receive our monthly updated newsletter on everything brand & marketing related.
Subscribe to our newsletter

Archive

Share to Facebook Share to Twitter Share
UNCONVENTIONAL WISDOM®