Ask-y Logo

Join our conversations on marketing, brands, consumer and business insights and trends. Effective marketing starts with asking Y.

Offer jobs, not just products
Posted by
Al Mackay at 10:00
Last week I spoke at a conference on Accelerating Youth Employment in South Africa. The conference was organised by Harambee, a non-profit that bridges the gap between job-seekers and the formal economy by providing psychometric testing, job-matching and training of young people for interviews and the workplace. The work they do is inspirational, but we were surprised earlier in the year when they surfaced as a favourite brand amongst young, lower income South Africans in research that we were conducting for our white paper Building Brands in a Rapidly Changing South Africa. They are not a consumer brand, after all.
Building Great Brands in 2014
Posted by
Al Mackay at 10:00
Building powerful brands is like investing in the stock market – you need to anticipate and respond to important shifts in context, but you also can’t panic with every market fluctuation.
Categories :
14 Aug
umbraco.MacroEngines.PropertyResult

Hands On

Hands On
Posted by
David Blyth at 10:00
As the world hurtles into a future which is defined by more content, more information, and more intrusion of technology into our lives, the need for curated, simplified and relevant experiences will grow. To achieve this, our interaction with technology will become ever-more tactile. Instead reams and reams of copy, we’ll drag and drop, zoom in and zoom out. We’ll skip videos and skim articles – all with our fingers. We’ll pull files across screens and widen our fingers to open or zoom in.
Tags :
Categories :
Born-Free or Generation Y: It’s time to localise our analysis of generational trends
Posted by
Al Mackay at 12:00
Generational studies are a bit like horoscopes: there are character traits that are broad enough to see yourself in them, but they’re probably not an accurate reflection of everyone who happens to have been born within that time frame.
Categories :
Is your brand set to enter Africa?
Posted by
Robert Jameson at 08:00
For those who have been lucky enough to travel around Africa, it probably seemed at first that there are a lot of commonalities between countries - and there are. But the biggest mistake you can make is viewing the rest of the continent as a single, homogenous entity. It is in Africa that you will find the greatest diversity, not only in places but in people and cultures as well.
The Power of a Doodle in a Country Starved of Brand Relevance
Posted by
Al Mackay at 08:00
Most brands wouldn’t let a designer anywhere near their logo unless they were embarking on a redesign. The rules laid out in their style guide would ensure that their logo remained untouchable, locked into its placement, colour and proportions. It is sound branding theory: be consistent and recognisable with your identity.
Categories :
Localising Christmas: The Tradition/Relevance Gap
Posted by
Al Mackay at 08:00
It’s the end of the year and we all know what that means – beaches, braais and spending as much time with friends and family as we can. We’ll eat too much and struggle to stay cool in the sticky heat and many of us will celebrate Christmas. Even those of us who do not celebrate will struggle to avoid the Christmas atmosphere all around – our retailers make sure that we are confronted with snowflakes, snowmen, pine trees and reindeer wherever we go. It irritates me every year. What do any of these things have to do with our experience of December? It strikes me as bad marketing.
Lady Gaga: The Marketing Monster
Posted by
Nicole Zetler at 08:00
Over the past week, South Africa has been under a Lady Gaga spell with the pop star’s recent tour to our shores from airport sightings to meet-and-greets to fans (or should I say ‘Little Monsters’) overloading social media platforms raving about her performances in both Jo’burg and Cape Town. For someone who was waiting on tables only 5 years ago, Lady Gaga has sure risen to super stardom quickly: scooping up a plethora of awards, selling out mega-stadiums, endless attention in the press; and a social media following that’s larger than the population of many countries!
NEWSLETTER SIGNUP
Enter your details below to receive our monthly updated newsletter on everything brand & marketing related.
Subscribe to our newsletter

Archive

Share to Facebook Share to Twitter Share
UNCONVENTIONAL WISDOM®