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The Big Data Buzz
Posted by
Louise Mac Robert at 11:00
It seems that everywhere you turn there's talk of Big Data, but what exactly is it? Webopedia defines Big Data as "a buzzword or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques."
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Growing brands from Jozi to Lagos
Posted by
Robert Jameson at 11:00
With all the hype about Nigeria possibly overtaking South Africa as the largest economy in Africa, we thought we would put the two countries into context. For marketers, Nigeria represents an enormous opportunity for growth and stretch - with a rapidly expanding economy and consumer class. It's worth remembering, though, that on a per capita basis, South Africa is four times as wealthy as Nigeria, and there is still opportunity for brand growth right here.
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Strategic Repositioning of the City of Cape Town
Posted by
David Blyth at 10:00
It has been quite a week for us here at Yellowwood! The controversy surrounding the proposed new brand identity for the City of Cape Town has been loud, but that is to be expected when a well-known brand makes a significant change. It was made much worse because the public was caught by surprise. A distorted, discoloured and poor quality version of the logo was leaked, without the benefit of context or narrative to tell the story of change.
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Africa Insight: Building Brands across the Continent
Posted by
Al Mackay at 09:00
Yellowwood has recently completed a number of large brand-building projects across Africa for clients who are ambitious about growth on the continent. Our work included segmentation strategy and go-to-market planning and has thrown up interesting insight into the people and markets that make up this great continent of ours.
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What we shouldn’t still be talking about in 2014
Posted by
Nomonde Gama at 10:00
With all the 2014 trend forecasts flooding our inboxes at this time of year, (for some perspective, don’t forget to read our take on marketing in 2014 here), marketers might be feeling a little overwhelmed by trying to keep up.
Building Great Brands in 2014
Posted by
Al Mackay at 10:00
Building powerful brands is like investing in the stock market – you need to anticipate and respond to important shifts in context, but you also can’t panic with every market fluctuation.
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The power of colour
Posted by
Bokang Sesiane at 10:00
Growing up in one of the biggest Free State townships, there were two words that every child in the neighbourhood knew in English: “Green” and “White”. It is a testament to the popularity, love and loyalty to Bloemfontein Celtic (Phunya Sele Sele), a soccer club that plays in South Africa’s Premier League.
Creating Global South African Brands, One Expat at a Time
Posted by
Al Mackay at 08:00
I recently read an article in Harvard Business Review that I found fascinating. It’s on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West. It hails Nando’s as a brand that has done this particularly well – they used South African communities in the UK, Canada and Australia as beachheads to the larger native communities, and have now grown to operate in 26 countries across the world (with a hefty £14.7million in profit from their UK restaurants alone).
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