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Growing brands from Jozi to Lagos
Posted by
Robert Jameson at 11:00
With all the hype about Nigeria possibly overtaking South Africa as the largest economy in Africa, we thought we would put the two countries into context. For marketers, Nigeria represents an enormous opportunity for growth and stretch - with a rapidly expanding economy and consumer class. It's worth remembering, though, that on a per capita basis, South Africa is four times as wealthy as Nigeria, and there is still opportunity for brand growth right here.
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Creating Global South African Brands, One Expat at a Time
Posted by
Al Mackay at 08:00
I recently read an article in Harvard Business Review that I found fascinating. It’s on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West. It hails Nando’s as a brand that has done this particularly well – they used South African communities in the UK, Canada and Australia as beachheads to the larger native communities, and have now grown to operate in 26 countries across the world (with a hefty £14.7million in profit from their UK restaurants alone).
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The path to successful innovation for Africa
Posted by
Al Mackay at 08:00
Last month we launched our latest white paper, Transformative Innovation: The African Path to Success. It is a practical guide to help African businesses innovate to grow and transform categories and markets, staying ahead of increasing global competition and creating better, more relevant products, services and business models.
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Great South African Innovations
Posted by
Marios Flourentzou at 12:00
With all the doom and gloom at the moment because of price hikes, strikes and an economy that’s stuck, it’s worth remembering that South Africans are brilliant innovators – and we have invented some of the world’s most useful and amazing things.
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Building the brands of tomorrow with Shanduka Black Umbrellas
Posted by
Al Mackay at 10:00
We love helping people focus their thinking and build brands to grow their businesses. We spend our not-so-nine-to-five days doing it for blue chip companies, but for some of us that isn’t enough. We wanted to take our experience of solving marketing’s toughest problems, and use it to help start-ups and small businesses too.
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The Power of a Doodle in a Country Starved of Brand Relevance
Posted by
Al Mackay at 08:00
Most brands wouldn’t let a designer anywhere near their logo unless they were embarking on a redesign. The rules laid out in their style guide would ensure that their logo remained untouchable, locked into its placement, colour and proportions. It is sound branding theory: be consistent and recognisable with your identity.
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Township shopping malls: Can they sustain big retail brands?
Posted by
Khumo Maluleke at 08:00
Sowetans have seen the development of a number of shopping malls in the past few years, with the tenant mix coming to resemble that found in upmarket suburbs.
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Searching for Sugarman: How relevance drives success
Posted by
Ryan Flynn at 08:00
Admittedly a bit delayed, this past weekend I finally got round to watching “Searching for Sugarman”. Not only did the film captivate me for its full duration, I now understand why all the fuss surrounding the film is warranted… because it has key lessons for marketing and branding, of course!
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