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Does your brand positioning stretch into Africa?
Posted by
Louise MacRobert at 11:00
With so many African countries enjoying economic growth and increasing stability, global brands are rushing to get involved. They are expanding their offerings into new markets at an enormous rate, joined by South African companies spreading north on the continent.
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Is your brand set to enter Africa?
Posted by
Robert Jameson at 08:00
For those who have been lucky enough to travel around Africa, it probably seemed at first that there are a lot of commonalities between countries - and there are. But the biggest mistake you can make is viewing the rest of the continent as a single, homogenous entity. It is in Africa that you will find the greatest diversity, not only in places but in people and cultures as well.
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