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Offer jobs, not just products
Posted by
Al Mackay at 10:00
Last week I spoke at a conference on Accelerating Youth Employment in South Africa. The conference was organised by Harambee, a non-profit that bridges the gap between job-seekers and the formal economy by providing psychometric testing, job-matching and training of young people for interviews and the workplace. The work they do is inspirational, but we were surprised earlier in the year when they surfaced as a favourite brand amongst young, lower income South Africans in research that we were conducting for our white paper Building Brands in a Rapidly Changing South Africa. They are not a consumer brand, after all.
Pick a Fight to Get Noticed: The rise of Brand Samsung
Posted by
Roscoe Sprong at 08:00
While the Apple vs. Samsung lawsuit (where Samsung was ordered to pay Apple over a billion dollars) is by now old news, it has given us time to reflect on its effect.
The Power of a Doodle in a Country Starved of Brand Relevance
Posted by
Al Mackay at 08:00
Most brands wouldn’t let a designer anywhere near their logo unless they were embarking on a redesign. The rules laid out in their style guide would ensure that their logo remained untouchable, locked into its placement, colour and proportions. It is sound branding theory: be consistent and recognisable with your identity.
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Passion - Romantic Notion or Sound Business Principle?
Posted by
Donna-Rae Patricios at 08:00
A recent study by the Gallup organization states that disengaged workers costs the U.S. economy $350 billion a year in lost productivity! I admit to expecting a similarly gloomy picture on our shores, if the faces of many customer facing employees I regularly experience are anything to go by. So perhaps you will share my surprise to learn, that according to the iOpener Institute for People and Performance, about half of South Africans are particularly positive about the impact and meaning of their work.
This Valentine’s Day, turn “the first date” with your consumer into a relationship
Posted by
Robert Jameson at 08:00
The need to love and be loved in return is a fundamental and universal human need – and satisfying this need is the foundation for any successful relationship. For brands to succeed, they need to form real relationships with consumers too. For some this may come naturally, but for others it can be daunting, difficult and often disastrous. It may be a comfort to know that dating tips can help.
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