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Branding without Culture
Posted by
Al Mackay at 12:00
I was really amused the other day, while watching an episode of The Simpsons on TV, to see a pair of weird, deadpan New Zealander musicians as the stars of the show. The two cartoon characters, counsellors at an Arts Camp that Lisa Simpson attends, were quite clearly based on Bret and Jemaine from Flight of the Conchords – in character, occupation, voice and even the way they were drawn - although that was never mentioned in the episode.
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Born-Free or Generation Y: It’s time to localise our analysis of generational trends
Posted by
Al Mackay at 12:00
Generational studies are a bit like horoscopes: there are character traits that are broad enough to see yourself in them, but they’re probably not an accurate reflection of everyone who happens to have been born within that time frame.
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What should you be learning about your consumers to stay relevant?
Posted by
Chevara Naidoo at 08:00
Yellowwood recently launched our first white paper as part of a series to give readers practical insight into key marketing topics. The white paper centres on the topic of relevance with its title “How to know more about your market than anyone else”.
Is your brand set to enter Africa?
Posted by
Robert Jameson at 08:00
For those who have been lucky enough to travel around Africa, it probably seemed at first that there are a lot of commonalities between countries - and there are. But the biggest mistake you can make is viewing the rest of the continent as a single, homogenous entity. It is in Africa that you will find the greatest diversity, not only in places but in people and cultures as well.
The Power of a Doodle in a Country Starved of Brand Relevance
Posted by
Al Mackay at 08:00
Most brands wouldn’t let a designer anywhere near their logo unless they were embarking on a redesign. The rules laid out in their style guide would ensure that their logo remained untouchable, locked into its placement, colour and proportions. It is sound branding theory: be consistent and recognisable with your identity.
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Township shopping malls: Can they sustain big retail brands?
Posted by
Khumo Maluleke at 08:00
Sowetans have seen the development of a number of shopping malls in the past few years, with the tenant mix coming to resemble that found in upmarket suburbs.
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