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Strategic Repositioning of the City of Cape Town
Posted by
David Blyth at 10:00
It has been quite a week for us here at Yellowwood! The controversy surrounding the proposed new brand identity for the City of Cape Town has been loud, but that is to be expected when a well-known brand makes a significant change. It was made much worse because the public was caught by surprise. A distorted, discoloured and poor quality version of the logo was leaked, without the benefit of context or narrative to tell the story of change.
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