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The Power of a Doodle in a Country Starved of Brand Relevance
Posted by
Al Mackay at 08:00
Most brands wouldn’t let a designer anywhere near their logo unless they were embarking on a redesign. The rules laid out in their style guide would ensure that their logo remained untouchable, locked into its placement, colour and proportions. It is sound branding theory: be consistent and recognisable with your identity.
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Turbulent South Africa: can consumers help achieve social good?
Posted by
Al Mackay at 08:00
Two industries have erupted in violence in the past few months. In both industries, disillusionment and anger have set in at the slow pace of change for workers as South Africa struggles to overcome its legacy as an economy built on cheap labour to one of shared prosperity. But there is a crucial difference between the two industries in question: one has an interface with consumers, the other does not.
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