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Offer jobs, not just products
Posted by
Al Mackay at 10:00
Last week I spoke at a conference on Accelerating Youth Employment in South Africa. The conference was organised by Harambee, a non-profit that bridges the gap between job-seekers and the formal economy by providing psychometric testing, job-matching and training of young people for interviews and the workplace. The work they do is inspirational, but we were surprised earlier in the year when they surfaced as a favourite brand amongst young, lower income South Africans in research that we were conducting for our white paper Building Brands in a Rapidly Changing South Africa. They are not a consumer brand, after all.
Pick a Fight to Get Noticed: The rise of Brand Samsung
Posted by
Roscoe Sprong at 08:00
While the Apple vs. Samsung lawsuit (where Samsung was ordered to pay Apple over a billion dollars) is by now old news, it has given us time to reflect on its effect.
The Power of a Doodle in a Country Starved of Brand Relevance
Posted by
Al Mackay at 08:00
Most brands wouldn’t let a designer anywhere near their logo unless they were embarking on a redesign. The rules laid out in their style guide would ensure that their logo remained untouchable, locked into its placement, colour and proportions. It is sound branding theory: be consistent and recognisable with your identity.
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