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Branding: Nespresso. What else?
Posted by
Nicole Zetler at 12:00
I must confess, I have a new favourite brand that I've added to my elite few - and I'm a little bashful about it. I never thought I would fall for something so gimmicky, unnecessarily overpriced and overtly yuppie. But I have, and now I'm completely hooked! The brand in question is Nespresso - the single-serving, capsule-based coffee purveyors.
Pick a Fight to Get Noticed: The rise of Brand Samsung
Posted by
Roscoe Sprong at 08:00
While the Apple vs. Samsung lawsuit (where Samsung was ordered to pay Apple over a billion dollars) is by now old news, it has given us time to reflect on its effect.
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