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Join our conversations on marketing, brands, consumer and business insights and trends. Effective marketing starts with asking Y.

Nairobi - Africa's innovation hub?
Posted by
Paul Drawbridge at 13:00
In my 18 months now in Kenya, I’ve slowly adjusted to life in Nairobi, having left my beloved London behind. One of the signs of this happening is that I’ve been unsubscribing from various email updates - you know the kind: restaurant offers, museum and exhibition releases, etc.
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The Big Data Buzz
Posted by
Louise Mac Robert at 11:00
It seems that everywhere you turn there's talk of Big Data, but what exactly is it? Webopedia defines Big Data as "a buzzword or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques."
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Abercrombie & Fail: Brand positioning versus the people
Posted by
Al Mackay at 11:00
I’m finding it hard to look away from the scandal engulfing Abercrombie & Fitch, following their CEO Mike Jeffries’ public announcement that the reason his company refuses to make plus-sized clothing is that they target the ‘cool kids’ – implying, of course, that fat people would ruin his brand. In his words “a lot of people don’t belong, and they can’t belong. Are we exclusionary? Absolutely.”
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Vernacular languages in advertising: adding value to brands?
Posted by
Mondli Nhlapo at 12:00
Given South Africa’s context as a multicultural market, it’s odd that we often overlook the use of vernacular languages in brand communications and activities.
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Born-Free or Generation Y: It’s time to localise our analysis of generational trends
Posted by
Al Mackay at 12:00
Generational studies are a bit like horoscopes: there are character traits that are broad enough to see yourself in them, but they’re probably not an accurate reflection of everyone who happens to have been born within that time frame.
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WHERE DOES THE SOCIAL MARKETING BUCK NEED TO START?
Posted by
Ryan Flynn at 12:00
It’s no secret that over the last few years there has been a substantial surge of companies, big and small jumping on the social media marketing BRANDwagon. While the use of these new(ish) communication channels has proved successful in driving positive consumer engagement for some brands, for others the resulting effect has only been to show their true (dull) colours.
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I'll have the 'Wall Seat' please...
Posted by
Marios Flourentzou at 09:00
On a recent business trip to Johannesburg, I couldn't help but be slightly disappointed when I climbed into my seat on the plane. Having arrived before my aisle companions, I safely stowed away my laptop and looked down to notice something was awry... My 'window seat' was in fact a 'wall seat'.
Introducing ‘Brandfontein’
Posted by
Nomonde Gama at 09:00
Perception is the currency of brands, and it extends well beyond mere products, services, personalities and logos. As soon as people have a choice over what they consume, brands come into play. We may think only of brands like Coke, Nike, Chanel or Beyoncé, but we have a choice over which spaces we consume too, right? So surely neighbourhoods make the cut?
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