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Branding without Culture
Posted by
Al Mackay at 12:00
I was really amused the other day, while watching an episode of The Simpsons on TV, to see a pair of weird, deadpan New Zealander musicians as the stars of the show. The two cartoon characters, counsellors at an Arts Camp that Lisa Simpson attends, were quite clearly based on Bret and Jemaine from Flight of the Conchords – in character, occupation, voice and even the way they were drawn - although that was never mentioned in the episode.
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Growing brands from Jozi to Lagos
Posted by
Robert Jameson at 11:00
With all the hype about Nigeria possibly overtaking South Africa as the largest economy in Africa, we thought we would put the two countries into context. For marketers, Nigeria represents an enormous opportunity for growth and stretch - with a rapidly expanding economy and consumer class. It's worth remembering, though, that on a per capita basis, South Africa is four times as wealthy as Nigeria, and there is still opportunity for brand growth right here.
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The Power of a Doodle in a Country Starved of Brand Relevance
Posted by
Al Mackay at 08:00
Most brands wouldn’t let a designer anywhere near their logo unless they were embarking on a redesign. The rules laid out in their style guide would ensure that their logo remained untouchable, locked into its placement, colour and proportions. It is sound branding theory: be consistent and recognisable with your identity.
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Township shopping malls: Can they sustain big retail brands?
Posted by
Khumo Maluleke at 08:00
Sowetans have seen the development of a number of shopping malls in the past few years, with the tenant mix coming to resemble that found in upmarket suburbs.
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Searching for Sugarman: How relevance drives success
Posted by
Ryan Flynn at 08:00
Admittedly a bit delayed, this past weekend I finally got round to watching “Searching for Sugarman”. Not only did the film captivate me for its full duration, I now understand why all the fuss surrounding the film is warranted… because it has key lessons for marketing and branding, of course!
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Turbulent South Africa: can consumers help achieve social good?
Posted by
Al Mackay at 08:00
Two industries have erupted in violence in the past few months. In both industries, disillusionment and anger have set in at the slow pace of change for workers as South Africa struggles to overcome its legacy as an economy built on cheap labour to one of shared prosperity. But there is a crucial difference between the two industries in question: one has an interface with consumers, the other does not.
Localising Christmas: The Tradition/Relevance Gap
Posted by
Al Mackay at 08:00
It’s the end of the year and we all know what that means – beaches, braais and spending as much time with friends and family as we can. We’ll eat too much and struggle to stay cool in the sticky heat and many of us will celebrate Christmas. Even those of us who do not celebrate will struggle to avoid the Christmas atmosphere all around – our retailers make sure that we are confronted with snowflakes, snowmen, pine trees and reindeer wherever we go. It irritates me every year. What do any of these things have to do with our experience of December? It strikes me as bad marketing.
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