Ask-y Logo

Join our conversations on marketing, brands, consumer and business insights and trends. Effective marketing starts with asking Y.

  • Prev
  • 1
  • Next
WHERE DOES THE SOCIAL MARKETING BUCK NEED TO START?
Posted by
Ryan Flynn at 12:00
It’s no secret that over the last few years there has been a substantial surge of companies, big and small jumping on the social media marketing BRANDwagon. While the use of these new(ish) communication channels has proved successful in driving positive consumer engagement for some brands, for others the resulting effect has only been to show their true (dull) colours.
Categories :
Are stokvels the old new big thing?
Posted by
Al Mackay at 09:00
Like most marketers, I’ve spent many, many hours trawling through trend reports and reading through futuristic predictions of where the world is heading. We gobble up the content that the big trend houses give us, desperate to know that our marketing is edgy and modern - and all of us can recite their cleverly named Next Big Things.
Categories :
Beyond the Drawing Board
Posted by
SJ Naude at 08:00
With technological advances, such as augmented reality and interactive promotional campaigns, come a plethora of new possibilities (and a host of new challenges) for the design industry and, more specifically, graphic design.
Be Distinct, not Different...
Posted by
Nicole Zetler at 10:00
Us marketers are obsessed with the concept of differentiation. Perhaps it’s because this piece of brand wisdom has been drilled into us from an early age, or maybe it’s because we cannot conceive of developing a marketing strategy or campaign without it. Indeed, differentiation has become our holy grail - a sacred something that we hope to find and implement in order to guarantee brand success.
Forget about Above, Below & Through-The-Line... Think about the Bottom Line
Posted by
Nicole Zetler at 10:00
All too often we hear marketers vent “They are only interested in the sales figures” or “They don’t understand the importance that brand plays in the company…” The frustration that marketing managers express about the disconnect they face when it comes to interactions with executives at board level or those in financially-related positions, is by no means new, or unique to South Africa. This detachment from marketing is confirmed by Deloitte's 'Marketing in 3-D' global report which uncovers that one third of CFOs do not believe that marketing is a key growth driver or crucial to devising strategy and that 77% of executives believe their employees do not appreciate the value of marketing.
Categories :
Delete the marketing department
Posted by
David Blyth at 10:00
Imagine asking your Dad to call a girl you like to ask her out on a date. Is this awkward, odd or just plain silly? Well, us marketers are doing this all the time. Consider this; if marketing’s role is about ensuring that the business has engaging relationships with its customers why do we as marketers allow a 20-year old call-center operator to have a conversation with the 45-year old man when their world views are likely to be poles apart. Yes, many large organisations have great CRM and Contact Management software in place but in an always-on, connected world, where customer expectations change in the moment, many marketers are letting IT manage the conversation for them with a standard scripted response. Instead, marketers should be ensuring that every single customer is able to have a real human relationship conversation with the business.
Categories :
NEWSLETTER SIGNUP
Enter your details below to receive our monthly updated newsletter on everything brand & marketing related.
Subscribe to our newsletter

Archive

Share to Facebook Share to Twitter Share
UNCONVENTIONAL WISDOM®