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Brand endorsements: Any famous face won’t do…
Posted by
Tumisang Matubatuba at 14:00
Sports brands and athletes have formed powerful partnerships in the past. Adidas and Under Armour have used athlete endorsements to great effect. Nike’s partnership with Michael Jordan is well-known and successful. These collaborations make sense to the consumer, the athlete and the brand. They leverage the aspiration and emotional benefits of the brand in a way that consumers enjoy.
Vernacular languages in advertising: adding value to brands?
Posted by
Mondli Nhlapo at 12:00
Given South Africa’s context as a multicultural market, it’s odd that we often overlook the use of vernacular languages in brand communications and activities.
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What should you be learning about your consumers to stay relevant?
Posted by
Chevara Naidoo at 08:00
Yellowwood recently launched our first white paper as part of a series to give readers practical insight into key marketing topics. The white paper centres on the topic of relevance with its title “How to know more about your market than anyone else”.
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