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Brand.It 2013 Champions Announced
Posted by
Al Mackay at 12:00
On Wednesday 16 October, five finalist teams of students from the UCT Marketing Association competed head to head for the title of Brand.It 2013 champions. This was the culmination of twelve weeks of hard work for the students – including primary research, brand crafting and marketing planning.
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Does your brand positioning stretch into Africa?
Posted by
Louise MacRobert at 11:00
With so many African countries enjoying economic growth and increasing stability, global brands are rushing to get involved. They are expanding their offerings into new markets at an enormous rate, joined by South African companies spreading north on the continent.
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Brand Naming 101:
Posted at 11:00
Whether you’re naming a pet, a child or your business, naming can be a touchy subject. Subjectivity hinders our judgement and makes us fight. Understanding your market can help reduce the subjectivity. And so does the right process; balancing creativity with strategic insight.
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WHERE DOES THE SOCIAL MARKETING BUCK NEED TO START?
Posted by
Ryan Flynn at 12:00
It’s no secret that over the last few years there has been a substantial surge of companies, big and small jumping on the social media marketing BRANDwagon. While the use of these new(ish) communication channels has proved successful in driving positive consumer engagement for some brands, for others the resulting effect has only been to show their true (dull) colours.
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Are stokvels the old new big thing?
Posted by
Al Mackay at 09:00
Like most marketers, I’ve spent many, many hours trawling through trend reports and reading through futuristic predictions of where the world is heading. We gobble up the content that the big trend houses give us, desperate to know that our marketing is edgy and modern - and all of us can recite their cleverly named Next Big Things.
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Be careful of the hidden traps in research!
Posted by
Robert Jameson at 13:00
Great marketing centres on quality insight into the target market. Generating this insight does not have to be difficult or complicated - some of the greatest campaigns and marketing initiatives are born from the simplest of insights.
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