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What we shouldn’t still be talking about in 2014
Posted by
Nomonde Gama at 10:00
With all the 2014 trend forecasts flooding our inboxes at this time of year, (for some perspective, don’t forget to read our take on marketing in 2014 here), marketers might be feeling a little overwhelmed by trying to keep up.
When Loyalty isn’t Loyalty at All
Posted by
Al Mackay at 12:00
I have recently switched network providers. I admit this to people sheepishly, because I was once a fierce and vocal brand ambassador for the network I have now left. I thought that they did an excellent brand job: fun and dynamic, relevant to – and celebratory of – local culture, they represented so many things that I love in a brand.
The power of the small Cs
Posted by
Sonja Lombard at 12:00
When Yellowwood launched Engager a few years ago, there were three Big Cs on which South Africa’s most engaging brands scored highly: these were Conviction, Commitment and Connection. The nine pillars of brand engagement in the Engager model are massively important, but I’d like to suggest that when it comes to building a retail brand, there are another 3 Cs which are critically important but often get overlooked.
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