Ask-y Logo

Join our conversations on marketing, brands, consumer and business insights and trends. Effective marketing starts with asking Y.

  • Prev
  • 1
  • Next
Turbulent South Africa: can consumers help achieve social good?
Posted by
Al Mackay at 08:00
Two industries have erupted in violence in the past few months. In both industries, disillusionment and anger have set in at the slow pace of change for workers as South Africa struggles to overcome its legacy as an economy built on cheap labour to one of shared prosperity. But there is a crucial difference between the two industries in question: one has an interface with consumers, the other does not.
10 May

#Whatisit

Posted by
Nomonde Gama, Martmeri Roos at 04:00
Social media: #whatisit? There are a variety of definitions - some ‘techies’ define it as: “a set of technologies which make it possible for two or more parties to exchange information freely and easily” or “a web of authentic, real time conversation, thought, opinion and influence, in a digital space we can’t see or touch”. But why do people use social media, and what does this mean for brands?
NEWSLETTER SIGNUP
Enter your details below to receive our monthly updated newsletter on everything brand & marketing related.
Subscribe to our newsletter

Archive

Share to Facebook Share to Twitter Share
UNCONVENTIONAL WISDOM®