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Traditional Luxury Brands on Social Media…Yay or Nay?
Posted by
Nozipho Gumede at 12:00
Exclusivity is an important characteristic of luxury brands. Luxury brands have traditionally strived to create the ‘brand dream’ - a perception of distance between themselves and their customers. This makes social media engagement tricky as social is, by definition, the complete contradiction of exclusivity.
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WHERE DOES THE SOCIAL MARKETING BUCK NEED TO START?
Posted by
Ryan Flynn at 12:00
It’s no secret that over the last few years there has been a substantial surge of companies, big and small jumping on the social media marketing BRANDwagon. While the use of these new(ish) communication channels has proved successful in driving positive consumer engagement for some brands, for others the resulting effect has only been to show their true (dull) colours.
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10 May

#Whatisit

Posted by
Nomonde Gama, Martmeri Roos at 04:00
Social media: #whatisit? There are a variety of definitions - some ‘techies’ define it as: “a set of technologies which make it possible for two or more parties to exchange information freely and easily” or “a web of authentic, real time conversation, thought, opinion and influence, in a digital space we can’t see or touch”. But why do people use social media, and what does this mean for brands?
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