We love helping people focus their thinking and build brands to
grow their businesses. We spend our not-so-nine-to-five days doing
it for blue chip companies, but for some of us that isn't enough.
We wanted to take our experience of solving marketing's toughest
problems, and use it to help start-ups and small businesses
South Africa needs an entrepreneurial push. According to Global
Entrepreneurship Monitor, only 6.8% of our 18-24 year olds are
entrepreneurs, which is less than half the rate of Brazil and
China. With small businesses driving so much economic growth and
job creation in other countries, it's no wonder that our
unemployment rate remains so stubbornly high. We wanted to help
kick-start our own entrepreneurial revolution.
We developed a training course on brand building for small
businesses, outlining what it takes to connect with customers and
drive business growth. Our syllabus included the fundamentals of
brand strategy and customer insight - such as how to craft a
relevant, compelling and differentiated brand idea, how to better
understand and segment your market, and how to deliver a powerful
brand experience across all touch-points, online and off.
By partnering with Shanduka Black Umbrellas we got to meet a
number of dynamic, interesting and committed small businesses. Our
training day session on the 25th of May with the
Johannesburg group proved to be hugely beneficial for both sides.
Our conversations and exercises helped many attendees rethink their
challenges and come up with new ways to communicate, and we loved
the opportunity to contribute and to meet such an inspiring group
of people. Our Cape Town session will take place in two weeks.
If you would like to find out more about the amazing work that
Shanduka Black Umbrellas do, visit www.shandukablackumbrellas.org