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Brand Naming 101:
Posted at 11:00

Whether you're naming a pet, a child or your business, naming can be a touchy subject. Subjectivity hinders our judgement and makes us fight. Understanding your market can help reduce the subjectivity. And so does the right process; balancing creativity with strategic insight

At the end of the day, it's the meaning you embed in the name that makes it truly special.  As Shakespeare said, "a rose by any other name would smell as sweet." Brands don't become great by having great names; they become great by building the right meaning and associations into their name.

But having a catchy, distinctive and compelling name certainly helps. So here is our simple process to guide you along the way:

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