Yellowwood has recently completed a number of large
brand-building projects across Africa for clients who are ambitious
about growth on the continent. Our work included segmentation
strategy and go-to-market planning and has thrown up interesting
insight into the people and markets that make up this great
continent of ours.
We wanted to share a taster of some of this insight, so we'll be
releasing a series of market snapshots. These should provide
marketers with context and tips to help grow their brands in key
African markets. We hope you find them useful!
First up is Nigeria. Click to download the report here. And if you'd
like to be emailed a copy as they come up - get in touch: firstname.lastname@example.org