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Africa Insight: Building Brands across the Continent
Posted by
Al Mackay at 09:00

Yellowwood has recently completed a number of large brand-building projects across Africa for clients who are ambitious about growth on the continent. Our work included segmentation strategy and go-to-market planning and has thrown up interesting insight into the people and markets that make up this great continent of ours.

We wanted to share a taster of some of this insight, so we'll be releasing a series of market snapshots. These should provide marketers with context and tips to help grow their brands in key African markets. We hope you find them useful!

First up is Nigeria. Click to download the report here. And if you'd like to be emailed a copy as they come up - get in touch: alm@ywood.co.za 

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