Growing brands from Jozi to Lagos
Posted by
Robert Jameson at 11:00

With all the hype about Nigeria possibly overtaking South Africa as the largest economy in Africa, we thought we would put the two countries into context. For marketers, Nigeria represents an enormous opportunity for growth and stretch - with a rapidly expanding economy and consumer class. It's worth remembering, though, that on a per capita basis, South Africa is four times as wealthy as Nigeria, and there is still opportunity for brand growth right here.

For an in-depth look at how to innovate better for African growth, download our white paper on transformative innovation. And if you'll be venturing north to take on the Nigerian market, don't miss the first in our Africa Insight series.

For that often-overlooked context, here is our snapshot of these two economic power-houses of Africa.

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