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A new look for radio: re-launching two of SA’s favourite stations
Posted by
Ross Thornton-Dibb at 14:00

Happy Spring Day South Africa! For once, the seasons have stuck to their appointments in the calendar and we're suddenly enjoying gloriously sunny and warm weather. As buds start opening on trees across the country, spring is also bringing renewal and rebirth to two of South Africa's favourite radio stations. 

Joburg's Highveld Stereo has transformed into 947 - "Short, sweet and to the point, just the way Joburgers like things" says 947 programming manager Ravi Naidoo. The new brand identity reflects 947's new brand positioning: A station that is all about the energy and attitude of Jozi. It's a city that's all or nothing, and it's the people that make this city rock.

The symbol has attitude. And it's a window on the fast-paced, ever changing city that Joburgers love.

 KFM 947 Blog

Cape Town's KFM also starts September with a brand new look. Inspired by the late afternoon sun reflecting off Table Mountain behind the city's skyscrapers, the new identity reflects the spirit of Cape Town and it's people. KFM is about living the great life, and the new identity will be used in multiple colours and combinations to celebrate the city's incredible diversity. 

Logo Kfm2

We're very proud of the work we've done in repositioning and relaunching these two radio brands. The design is bold, contemporary and fresh - with each identity celebrating the unique flavour and spirt of the cities they broadcast to. We look forward to listening to and loving both, for many years to come!

For more on the designs, check out our case study on behance.

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