GenNextYouth Behaviour Report

GenNext
Youth Behaviour Report

2021 Gennext Report

We believe insightful marketing has the power to influence business and human behaviour for the better

2021 Gennext Report

Report

2021 Gennext Report

Women – changing stereotypes creates opportunity

Article

Women – changing stereotypes creates opportunity

Yellowwood Annual Ask Y Study

Report

Yellowwood Annual Ask Y Study

What we do

Global Financial Services Client

The Challenge

Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets.

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Global Telco Client

The Challenge

Develop and operationalise a multi-market focused segmentation model with relevance across 17 regions for a global telecommunication company. Create clear ‘get, grow and keep’ strategies per segment and provide a consolidated marketing strategy per country.

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Global Beverages Client

The Challenge

Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market.

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Consumer Packaged Goods Client

The Challenge

Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and product brands, so that they work cohesively given the businesses structural and leadership changes.

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The Kudos we've earned

Yellowwood constantly brings smart and new thinking to the table.

 - MARGARET NIENABER // CEO STANDARD BANK,  FORMER GROUP DIRECTOR: PEOPLE & BRAND, SANTAM

Yellowwood holds a very strong brand legacy and reputation they have been effective in developing robust strategic frameworks for our business. They are great people with multi-industry exposure and experience.

 - THULANI SIBEKO, FORMER NEDBANK MANAGING EXECUTIVE — GROUP MARKETING, COMMUNICATIONS & CORPORATE AFFAIRS

We have always been impressed by the professionalism, talent and passion of the Yellowwood team. They have immersed themselves in the Discovery brand, enabling them to deliver work that provides a fresh perspective to our marketing and branding initiatives, yet aligns fully with our ethos and strategic intent.

 - SUZANNE STEVENS // FORMER GENERAL MANAGER: MARKETING SERVICES, DISCOVERY

Liberty has worked with the Yellowwood team on a number of strategic brand projects. I have found their work to be of a very high standard every time – and this consistency and reliability is a valued and valuable attribute. The quality of delivery coupled with a strong professional relationship make working with Yellowwood a pleasure. You can rely on their expertise and a thorough approach to each project. They are highly recommended.

 - MANDY DENTON // HEAD GROUP BRAND, LIBERTY

Yellowwood is a core business partner that has provided us with high quality strategic thinking and excellent  execution.

 - NOMVULA MATLARE // HEAD OF BRAND, RAND REFINERY LTD

They’ve assisted us in refining our brand definition, comprising of the brand essence, positioning  and architecture. We were pleased with Yellowwood’s professionalism, as well as the insights and quality of work that they produced. Based on their delivery and the value that they’ve consistently added to our business, we would recommend them as a strategic partner

 - ANEL GROBLER // HEAD CORPORATE BRAND, SANTAM
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