1. What is the Yellowwood Ask Y Study?
Ask Y study offers an alternative approach to market opportunity analysis. It distinctively explores the relationship between Maslow’s motivational need states and how these needs playout amongst South Africans when we consider the specific (political, economic, social, legal and environmental) PESTLE characteristics of our country.
This inaugural edition has uncovered nuances around South African needs satisfaction, highlighting potentially unexpected anomalies in relation to particular demographic segments, and lastly; presents a new framework of human understanding for consideration, with implications for business strategy development.